Our work

Explore how we’ve helped brands communicate with impact. We’ve delivered strategic, creative, and consistent marketing across channels, campaigns, and events. Each case study showcases our integrated approach—where strategy, design, and execution come together to drive real results.

ZebraSci

Omnichannel Marketing Campaigns

Campaign Name: Post-Acquisition Brand Launch

Following the acquisition of ZebraSci by global MedTech leader BD, we were tasked with crafting a new brand identity that honoured ZebraSci’s specialist capabilities while aligning seamlessly with BD’s global brand.

We developed a dual-branded identity system and a full suite of digital and print templates, empowering BD’s regional teams to roll out cohesive, brand-compliant assets. A standout omnichannel launch campaign followed—delivering creative for paid, organic, and owned channels.

Our work spanned Google Ads, LinkedIn campaigns, and fully branded owned content—from emails and brochures to event toolkits. We built excitement around ZebraSci’s “Consultants Day” with high-impact content and targeted messaging, driving engagement and conversions across every touchpoint.

Key Deliverables:

• Dual-branded identity and design guidelines
• Print and digital templates for global rollout
• Paid search and social ads (Google, LinkedIn)
• Organic posts, A/B tested content, and live event support
• Fully branded owned channel assets and landing pages

BD Beyond Hospital

Audio/Visual Production

Campaign Focus: Animated explainer introducing BD home infusion therapy solutions

We were asked to produce a video to support the launch of BD integrated care offerings for infusion therapy delivered beyond the hospital setting. The animated video aimed to increase awareness of how BD BodyGuard™ and BD BodyGuard™ T systems support patient comfort, safety and confidence across four key therapy areas: Total Parenteral Nutrition (TPN), IV antibiotic therapy, immunoglobulin therapy, and palliative care. The messaging needed to reflect BD commitment to helping patients maintain independence and quality of life while receiving treatment at home.

Key Deliverables:

• Scriptwriting & Storyboarding: We translated the technical product content into a concise, benefit-led script, structured around the themes of comfort, safety and confidence.

• Motion Design: A 90-second animated explainer designed to feel clean, calm and reassuring—avoiding overtly clinical visuals in favour of warm, real-life scenarios.

• Launch Asset: The final video was embedded on the BD website and used across digital and sales channels to introduce the solution and spark conversations with healthcare providers.

Exhibitions & Event

Campaign Focus: Brand Expression & Scientific Engagement

Across a series of major pharma and medtech events, we worked with BD to design cohesive visual systems and exhibition graphics that brought their clinical innovations to life. Each project focused on transforming complex scientific messaging into visually compelling experiences—tailored to different audiences while remaining consistent with BD’s global brand.

We developed creative concepts, modular layouts, and content-driven graphics that elevated BD’s presence across diverse environments. From high-level storytelling to product-specific visuals, our work enabled more engaging conversations on the exhibition floor—reinforcing BD’s position as a leader in medical technology and patient safety.

Our scope spanned the creation of booth visuals, branded zones, educational displays, and supporting digital assets—built to integrate seamlessly into booth structures and regional adaptations.

Key Deliverables:

• Visual concepting and full graphic systems for event booths
• Branded environments supporting multiple BD product portfolios
• Layouts and templates adaptable across regions and event sizes
• Messaging alignment with BD’s clinical priorities and regulatory requirements
• Collaboration with internal, legal, and regional teams for compliance
• Supporting promotional assets for pre-event and on-site use

Guide Dogs

Omnichannel Marketing Campaigns

Campaign Focus: Fundraising & Awareness

Guide Dogs, the world’s largest assistance dog charity, required a suite of creative materials to support its fundraising efforts—each tailored to distinct audiences with very different motivations.

We developed a broad set of brand-compliant assets that spoke directly to key target groups, from dog lovers and legacy donors to corporate sponsors and community fundraisers. Our creative approach used varying tones of voice, visual styles, and channel-specific content to connect emotionally and effectively with each audience.

The campaign included omnichannel content such as direct mail, digital toolkits, social media visuals, print brochures, infographics, fundraising guides, event collateral, and accessibility-compliant materials.

Key Deliverables:

• “Pupdates” and sponsor assets for individual donors
• Corporate sponsorship proposals and CSR-aligned collateral
• Legacy donation packs with sensitive tone and clear calls to action
• Youth and community event kits, including recipe cards, bunting, and digital downloads
• Accessible and WCAG-compliant digital content for broad inclusion

Boston Scientific

Corporate Communication

Campaign Focus: Education and e-learning

Boston Scientific asked us to develop a suite of training materials to support nurse education around key therapies and technologies. The content needed to work across both virtual and face-to-face settings, facilitate engagement during live sessions, and offer internal teams a quick-reference resource to support delivery.

Key Deliverables:

Interactive iPDF presentation
A flexible digital resource designed for use in both online and in-person sessions. The content was interactive and easy to navigate, with clear structure, clickable menus, and visual aids to support comprehension of complex clinical information.
Printed workbook for nurses
A complementary hard copy version of the training content, designed to be completed during sessions. It included space for notes, key takeaways, and structured activities to reinforce learning and support discussion.
Quick-reference guide for reps
A condensed “answer sheet” to support reps in delivering the training. This included model responses to workbook activities, facilitation tips, and reminders of key messages—ensuring consistency and confidence in delivery.

Keywords: Education | Interactive | UX

BD Surgical Skin Prep Decision Tool

Omnichannel Marketing Campaigns

Campaign Focus: Clinical Education & Risk Reduction

We partnered with BD UK, NHS England, and AfPP to design and build the Surgical Skin Prep Decision Tool—an interactive, evidence-based digital resource to support safer and more consistent clinical practice in operating theatres.

This decision tool was created to help healthcare professionals quickly determine the most appropriate skin antiseptic based on patient profile, anatomical site, and surgical risk. It reduces the potential for mis-selection and supports shared decision-making in team briefings. Our role included UX strategy, visual design, and technical build, ensuring seamless usability in fast-paced clinical settings.

Key Deliverables:

• UX/UI design and build of a responsive web-based tool
• Data-driven decision tree with dynamic content outcomes
• Educational infographics
• Integration of NICE and Leeds Pathway clinical guidance

embecta Ultra-Fine™ PRO

Corporate Communication

Campaign Focus: Visual Education & Behaviour Change

Following the creation of a detailed HCP playbook and patient leaflet promoting the benefits of 4 mm pen needles, we were tasked with developing a set of striking, evidence-based posters to extend campaign messaging across Europe.

The goal was to shift prescribing behaviour by dispelling myths around short pen needles—especially in patients with higher BMI—and communicate complex clinical evidence in a way that would resonate visually with healthcare professionals. A core challenge: marrying bold, engaging visuals with highly specific, legally required references and medical claims.

Using visual analogies and concise callouts, we designed a series of poster concepts, each focused on a different concern—comfort, efficacy, insulin absorption, skin thickness, and stability. These were adapted into multiple European languages for regional use while maintaining regulatory consistency and impact.

Key Deliverables:

• Poster series featuring five key HCP concerns, each mapped to evidence-backed “truths”
• Design system balancing creative visuals with dense regulatory and clinical data
• Localisation for European markets
• Collaboration with medical, legal, and translation teams to ensure compliance
• Layout templates for adaptation into brochures and digital use

Keywords: Languages | Creative | LMR collaboration | Medical Copywriting

Chubb Fire & Security

Corporate Communication

Campaign Name: “We’re All In”

Chubb UKI, a leader in fire and security solutions, needed to launch its new corporate strategy with real impact—one that would resonate with 2,500+ employees across 21 UK & Ireland locations. Our mission: turn strategy into inspiration.

We created “We’re All In,” a vibrant internal communications campaign designed to excite, engage and empower every team member. From engineers in the field to head office staff, we crafted a bold creative direction rooted in Chubb’s values and vision. The campaign included physical and digital assets—posters, pop-ups, branded giveaways, interactive graphics, and toolkits for line managers—to ensure the message landed everywhere.

Our approach combined strategic storytelling with immersive branding, making every employee feel part of the journey. Engagement soared and feedback was overwhelmingly positive—fuelling momentum for the strategy’s rollout throughout 2024.

Key Deliverables:

• Strategic narrative & messaging tree
• Three creative concepts (with “We’re All In” selected)
• Campaign launch assets: posters, banners, line manager toolkits, and intranet content
• Event design for live launch, including branded props and interactive elements